AIAYU

The moment you take a look at the collections from the Danish clothing brand Aiayu, you will get an experience of lightness and purity. The name causes smiles among customers, as questions are often asked about the pronunciation. The name " Aiayu" is pronounced [ai-ya-yu], which means "soul" in the indigenous Aymara language of Bolivia.

Large parts of the clothing production take place precisely in Bolivia, India and Nepal. The woman behind the brand is Maria Høgh Heilmann, who has a strong focus on the environment, animal welfare and decent working conditions. She established the brand in 2005, where the mission from the beginning has been to create products with consideration for sustainability - without compromising on quality and aesthetics. These two keywords also shine through the iconic Aiayu Coco Pant Twill .

Maria's personal style is also minimalistic with a love for clean lines, bright colors and natural materials, which is particularly evident in the classic Aiayu Shirt and Aiayu Light Short Sleeve . She dreamed of producing a brand with consideration for the planet, where the materials had to be in order and treated in the best way. All materials are therefore carefully selected for their texture and textile qualities, which are repeated in both their clothes, bags and pouches , including Aiayu Pouch Heavy Poplin . In addition, it is a material that feels fantastically light against the skin. The natural palette reveals materials in primarily natural colors without the use of chemical dyes.

Aiayu creates timeless and durable designs where you can shop sustainably with a clear conscience. The materials consist of, among other things, GOTS-certified cotton, Bolivian llama wool, yak wool from Nepal, handmade wool-dyed cashmere from Nepal and Eri silk extracted from silkworm cocoons in India making it peace silk.

Of course, Aiaya also ensures that you go to bed in style. Here you will find a wide selection of comfortable nightwear. Aiayu's pajamas come out every season in classic colors and stripes, where you are guaranteed a good night's sleep wearing light and comfortable textiles. All Aiayu loungewear is 100% organic cotton.

Over the years, this brand has gained great recognition for its completed project. In 2012, their great work was rewarded with the Danish Fashion Awards Ethical Award.

At Prinsesse2ben you will find a wide selection of the classic shirts in the colors of the season, the well-known knitwear, the classic vest, the Aiayu Cardigan and not least the fine Pouch Mini in the finest colours.